January 7, 2008

2008’s Top Internet Marketing Tips

As the online consumer becomes more powerful and in control, the focus for internet marketers should moved towards non-intrusive, relevant and socially attractive campaigns. Online Consumers have quite frankly had enough of intrusive, forced online advertising campaigns.The top 10 internet marketing tips for 2008 are:1. Optimise your website’s content2. Create a content development strategy for your website3. Invest in a paid search (pay-per-click) campaign4. Publicise your website through article marketing5. Develop a social media marketing strategy6. Create a Company Blog7. Experiment with video marketing8. Engage your audiences with web widget marketing9. Discover the benefits of mobile marketing10. Create an effective email marketing strategyLet’s look at each of these in more detail:-1. Optimise your website’s content:First and foremost, get your website content right. Make sure it is easily read by both humans and search engines. An essential variable applied by Search Engines in the way in which they rank websites is based on the relevancy of the content that the search engine is indexing.2. Create a content development strategy for your website:In addition to optimising the existing content on your website, it is essential that you develop a strategy to continuously increase your website’s content on an […]

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