Go to any internet marketing forum and ask the following question: If you had to start your internet company all over again but were allowed to incorporate just one item from your previous business what would it be? Some marketers may say a certain traffic generating technique or advertising method which has made them a lot of money. Others may pick a specific product or service. But you can bet that the overwhelming majority will say if they had to decide on just one thing, it would be their opt in email in list. According to Direct Marketing Association, revenue generated last year from email marketing was projected at 18.5 billion dollars and that was just in the United States alone. The advent of filters due to spam email makes it tougher to contact your target audience but having your own email marketing system remains essential to online success.But you can take it to the bank, that anytime a good thing comes along, some people will do everything in their power to shortcut or game the system and ruin it for everyone else. They will then try to convince many people who are just starting out to do the […]

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