December 25, 2007
5 Steps To Email Advertising Success
Email advertising has become a very popular way to get your offer out and viewed by millions.
It is a very cheap form of advertising and can be highly effective because most of the time the people that see your offer have either opted-in to view offers like yours or they have no interest but then become interested when they view your offer. Email advertising is fast and efficient and response time is quick. There are 3 types of email advertising:
1. Opt-ins - These are targeted prospects that have asked for product offers similar to your’s. This is an effective form of email marketing with a good response rate.
2. Ezines - These are sent to targeted prospects from ezines that people are subscribed to. This one can be highly effective. Prospects are subscribed to the ezine and most of the time, look forward to the email.
3. Bulk Emails - Send to everyone and anyone regardless of whether or not they are interested in the product. Most of the time these emails get deleted straight away - unless you can come up with a catchy headline that grabs their attention and makes the recipient open the email out of curiosity - then […]
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