Email marketing is said to be one of the most effective ways to contact new and existing customers. As long as you do not send ’spam’, emails are the preferred means of communication for most ‘internet friendly’ consumers and of course it is both instant and more cost effective.A double opt in list from a list broker is a good way to start building your business, but make sure you always use at least double opt in email addresses otherwise you risk getting a ’spam’ complaint. If you have your own email list, then you have already gone through the optin process yourself and so will not be accused of sending spam.A snappy headline is essential as you are competing with many other businesses who are also trying to sell to your prospect. If you only have a second to create enough curiosity for the addressee to open the email, you really need to concentrate on creating an eye catching headline, or the moment is lost and your email will never be opened.Your opening sentence is vital as you need to make sure you create enough curisoity in your reader for them to read on. Asking questions, making controversial statements, […]

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