Many people think that e-mail marketing is dead. In the era of Web 2.0, blogs, podcasting, and social networks, people are turning away from e-mail marketing. But the truth is that e-mail marketing is alive and kicking.
The return on investment of e-mail marketing is very high. Plus, it is very easy to use. It can be used as a great branding tool and be a trusted way to get your name in front of prospects and customers.
E-mail marketing can be a double edged sword, though. It is easily abused by deadbeat spammers who email people at random with junk as well as scammers who tell you that you0ve won a million dollars from countries like Nigeria and Mexico. This makes people very skeptical to any e-mails they may be receiving from you, a legitimate business.
To avoid being painted in with the same brush as these guys, there are a few things that you can avoid when it comes to maintaining your precious opt-in list.
There are seven deadly sins in e-mail marketing;
1.Failing to test the email. Every web designer knows that when you mix Internet Explorer or Firefox with email clients you0re in for a lot of changes. Email clients can […]

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