March 3, 2008
7 Email Marketing Principals to Avoid Spamming
Spamming is increasing clogging our inbox. It takes careful consideration when setting up your email campaign. Most internet marketers, have no idea what there delivery rates are and, less than half use tracking tools. Still others were basing there delivery rates on guessing, prospect/customer feedback or testing with their own email address.There are other issues that afflict email marketers such as anti-spam compliance, single and double opt-in methods, text vs. html formats, frequency of sending emails, blacklisting/whitelisting, maintaining relationships with ISP and content.To increase your success as an email marketer and not get tagged as a spammer, here are 10 things to remember:1) Email performance usually declines after two months so focus special attention at the beginning of the relationship. Engage your new subscribers immediately in an organized program that include a welcome letter, a copy of the latest newsletter or promotion and emails offering a set of best-newsletter articles or an email-exclusive offer for new subscribers. It is important to manage the subscriber’s expectation from the start by adequately explaining the email program’s value proposition, frequency, type of content and privacy policies.2) Segmentation and personalization are probably the most underutilized keys to email marketing. Your email is competing with […]
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