With the downturn in the economy encompassing nearly every aspect of our lives, businesses large and small are feeling the pinch. MarketingSherpa recently published a survey stating that over 60% of large companies are planning on slashing their marketing budgets significantly this year.
With smaller marketing budgets, companies are hunting for cost-effective, measurable solutions to sagging sales figures. This naturally leads to online marketing in order to generate new prospects and customers. The goal is to recession-proof your online content and marketing.
“It all starts with a powerful, search engine-friendly website that converts,” says Jon Wuebben, author of “Content Rich: Writing Your Way to Wealth on the Web” (Encore Publishing). “Companies today need to focus on the words they use to communicate with their prospects and how they leverage this content to maximize their online exposure. When more companies are chasing fewer prospects, you need to ensure your online copy is strong and that you0re using the viral nature of the web to promote it.0
Wuebben says if you want to harness the power of cost-effective online marketing, there are 7 steps to follow:
1. Embrace the Basics: Web Content 101. Start with the easy stuff. Take a […]

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