I just referred out a project to a PR person the other day that could have been $1000’s of dollars in my pocket but you know what? The project wasn’t in my scope of the type of business I wanted anymore.I used to take on projects like that (up until even this last February) but now I am much more focused on what and where I really want to spend my time and who I want to spend it with.The client still hired me for a small portion of the project but with doing what I love to do - give feedback on their website to maximize that, write a couple follow up marketing letters to get the word out and to organize and write an email marketing campaign including working with some of their power partners.This is the type of marketing I LOVE TO DO! I’ve learned that no matter what the amount of money I could make on a project, if it isn’t something I really want or love to do, then it will stress me out because I won’t want to get it done.So why do that to someone (the client) and why do that […]

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