Email marketing is not just a matter of building a list of subscribers and sending out newsletters or promotional materials. There are many other things that must be performed. For instance, before sending out broadcast emails to your list you should first check the messages. Make sure that everything works properly and there are no important things that you forget to include in your messages.
Many autoresponder services today provide various powerful features. For instance they enable the personalization of emails by adding the first and last name of the recipient in the subject line or the main body of the message. This is accomplished through the insertion of some special code. When you send the messages out, the code will be replaced with the personal information of your subscribers.
Although the feature above is very useful, there are still marketers who did not personalize their messages properly. In this case they did not include the right code in their messages. When receiving the emails, subscribers would read the code instead of their personal information. Worse, often the code was included in the subject line of a message. Instead of seeing “Ann, here is your free report”, the reader read “, […]

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