How do most of your customers enter your business? Through the front door? By phone? Via the web? By email? Chances are some of your business comes to you by email. Or If it doesn’t initially, you will probably have email contact with many of your customers during their relationship with you.Is your email service as good as your face-to-face or phone service? For example, do you have some standard policies and protocols that all employees must follow? Are you taking the marketing opportunities provided by email contact?1. Make sure your email message is as good as your face-to-face messageI recently visited a provedore store in Lyon, France where we were met at the front door by a sales person. He asked whether we would like to look by ourselves or could he assist. We took his assistance and he proceeded to show and explain some of the items we were interested in. Once we had selected our items, he escorted us to the cash register. As we went to exit the front door, he was there to show us out, thank us for our business and wish […]

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