In the 800s there was a television show called Cheers that had a theme song which started off like this.
Sometimes you want to go where everybody knows your name,
And they’re always glad you came.
You wanna be where you can see,
Our troubles are all the same
You wanna be where everybody knows your name.
The years may have passed and Cheers may be only viewed in the land of late-night reruns, but the lyrics in the Cheers theme song still ring true today.
Your customers want to do business with an insurance agency where their insurance agent and staff knows their name. After all, people love to be recognized and appreciated. Best of all, people will pay more for goods and services when they feel their business is truly valued.
You, as an agency owner have the ability to influence the climate of customer appreciation and recognition within your agency by your words and the processes that you create within your agency. In other words, it is important for to you clearly communicate to your staff that it is essential to make each customer feel like they are your only customer.
Here are some steps to help you create the 0Cheers Effect0 in your agency.
1. When […]

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