If you think that you can achieve sustainable success by relying on organic traffic, i.e. traffic that you can generate from the search engines, then think again. Search engine traffic, which accounts for 80% of the traffic you will ever get to generate for your website, is well and good. But if you’re selling some digital products, such organic traffic is susceptible to some dangers:

* Organic traffic is seldom what we can consider as targeted traffic. At the average, only 8% of the said traffic will be willing to purchase what you have to offer.

* Organic traffic is unpredictable. Some days, you may be able to garner a hundred visitors. Other days, you’ll be lucky to have ten.

* Organic traffic can reach a point of saturation. Those who have already visited your website before, and who didn’t find what they were looking for in your pages, will not visit your website again.

So, what’s the best way to ensure sustainable success?

You will have to devise a system that would allow you to sell to people who have visited your website before. This system is called email marketing.

Let’s put it this way: the visitors to your sales page can be classified into 3 groups:

1. Those who will decide to purchase your offer;
2. Those who will decline on your offer; and
3. Those who will be undecided on your offer.

Ordinarily, you’d only be able to earn from the first group, those who will decide to buy from you.

But with email marketing, you’d be able to potentially earn from all three groups - YES, all of your past visitors!

Email marketing entails the capturing of your visitors’ contact details. Thereafter, you’d be able to send them some follow-up messages to inform them of your future offers or to remind them of your current packages.

The heart of every email marketing campaign is an autoresponder service. An autoresponder service automates the process. All you have to do is to preload the service with your messages, set the intervals of the delivery of the same, and you’re all set to go. An autoresponder service also takes care of the subscription process of your email marketing campaign.

When running an email marketing campaign, you’ll have to deal with 3 concerns. These are:

1. How to encourage your visitors to sign up to your mailing list. This can be done by offering them something of value in exchange for their subscription. Most online marketers have found the following approaches to be great incentives for this purpose:

* informational eZines
* free eBooks and/or special reports
* free software programs
* free hosting
* free blogs
* free enrollment to membership sites
* discounts for subsequent offers

2. How to keep your members subscribed to your mailing list. One problem that email marketers have to endure is the high rate of people unsubscribing to their mailing list. This is often observed in follow-up messages that present commercial offers in rapid succession. There must be a healthy balance between valuable content and promotional messages. Do not send out advertisements in a row. Always strive to include informative or usable gifts in your messages.

3. How to ensure a high deliverability rate. Most follow-up messages never reach the targeted recipient’s inbox. The reason? They are filtered out by their email systems as spam. To prevent this, you have to avoid the usage of red flag words. There are quite a number of them. Also, try to test if your own email will receive the message before sending it out.

Email marketing is sure to catapult your sales rate to the next level, and it will ensure sustainable success. The trick is in building a sizable mailing list. It’s still a numbers’ game after all. The more subscribers you have, the more potential sales you’ll be able to effectuate.

Mark Flavin is the owner of
http://www.markflavin.com the famous Make Money
Website

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EDC Gold is an “Aussie 2up”. An Aussie 2up means that you have to give up 2 of your sales before you make a single dime. When you join EDC Gold, you will receive access to over 70 hours of audio and video training and 5 hours per week of training in a Webinar chat room. EDC Gold also gives you access to Internet Marketing Software in the form of eBooks and scripts with full resale rights (claimed value of $125,000).For some, the Aussie 2up is a strong motivation to help their down line get their first two EDC Gold sales, because the money from those two sales is paid directly to them. So, if you join at the $997 level, each prospect that is brought in (after the initial passing up of 2 sales) is worth almost 3,000 dollars, if that prospect is motivated to learn from you.For others, the thought of giving up two sales can be very stressful. Those who invested while on a tight budget may find themselves panicking and wondering if they can even make two sales, especially because of the competition. EDC Gold is in no way “saturated” […]

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As an email marketer, you want your recipients to open your emails and immediately know that they came from you. Building this familiarity through your email copy truly encourages customer loyalty. But it also requires planning. You should use the same style and 0voice0 for every single campaign.
To keep your email marketing copy the same every time, follow these suggestions:
0 Build your own style guide
Think of a style guide as a sort of reference book and bible for your email marketing campaign copy. When you struggle over whether to use 0percent0 or 0%0, you can pop open this guide (or word file) and see exactly what you chose to be your ongoing style. This ever-growing tome should function as your 0go-to0 reference for each and every email marketing campaign.
0 Seek out the most popular word spellings and uses
Do a simple search on Google to see which spelling of a word brings up the most links. For instance, if you0re not sure whether to use the word 0email0 or 0e-mail0 in your campaigns, you0ll find that even though e-mail is the proper spelling, far more sites 0 and people 0 have adopted the word email. Don0t forget to research industry […]

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