Effective Email Marketing - Book Rooms and Build Relationships

Email marketing is one of the most effective communication and promotion vehicles in the internet marketplace. 90% of internet users and 56% of Americans use email on a regular basis (source: e-marketeer Aug. 2006). Hotels benefit from email marketing because it’s fast, direct, cost-effective, and builds loyal relationships. It is one of the lowest cost channels available to the lodging industry to book rooms and build customer relationships. High quality email campaigns can deliver effective messaging that drives action and manages customer relationships.For email campaigns to be truly effective, they have to be managed properly and conducted in a professional manner. This article provides hoteliers with some practical tips for conducting effective email marketing campaigns that maximize their return on investment.Building Reputation & CredibilityYour email marketing practices establish your hotel’s image and reputation in the minds of people of who receive your campaigns. By following simple guidelines, you can run more effective email campaigns and ultimately enhance your reputation.1. Permission Email Vs. SpammingPermission Email operates on the premise that the recipient of your message has in some way established a relationship with you by indicating an interest in your product or offer. Spamming is sending unsolicited commercial email using […]

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