September 19, 2007

Cost Advantages Of Email Marketing

Tip! My Email Marketing messages were boring and sleep inducing (which is not really the ego strokes I am looking for).

Enterprises today engage in a variety of marketing and promotion activities, typically including a mix of direct mailing, print advertising in newspapers or magazines, TV advertising, online advertising, outdoors, point of sales promotions, and more.

For those of you, who haven’t yet given a thought to email marketing, here’s an eye-opener: according to DoubleClick’s email consumer study, over 78% of online shoppers have purchased through of permission-based emails and 59% of email recipients have bought in a retail store as a result of a merchant email.

Low campaign execution costs
You can launch an email campaign for a fraction of the cost of any other type of direct marketing campaign. All the other mediums include associated costs of conceptualizing, designing, printing, postage, and handling; and involve a lot of resources and time. While, email campaign could be executed through easily available applications at a click of a button.

Tip! I will have to try really hard to get the customer back (without the aid of Email Marketing - which will be super hard and in some cases impossible).

Most costs are one time or recur yearly
As basic as asking for the order is to selling, asking for an order is not an end in itself. Once you have acquired a target list, you don’t need to spend again for a long time, while in other mediums, each campaign brings along a fresh set of expenses.

Tip! More often, boring Email Marketing messages get put right into the delete box.

Higher ROI
The cost of sending a direct mail piece by postal service runs over a dollar, while each email costs much less than a cent. Even 1% response rate from direct mail is considered terrific. An email marketing campaign can have a response rate ranging from 5 to 10%, as people find it easier to respond back through this medium. You can project the advantages in terms of ROI yourself.

Tip! Often, boring Email Marketing messages don’t get read.

Best for niche audience
If you have a very niche audience, all other means of direct marketing turn out to be extremely expensive, as printing in low quantities is a costly venture. In such a case, email marketing is the best bet.

A well-designed campaign using a properly managed mailing list will give response rates which are much higher than other direct marketing methods. It costs less to retain an existing customer than to acquire a new one; email marketing can help you minimize the customer retention cost. According to a study 42% of small businesses will use various methods of email marketing by 2006. Go ahead, and be a part of the race, coz if you don’t, your competition will march way ahead before you know it.

Tip! Start using a permission-based email marketing software that allows you to easily create newsletters, automatically manage subscribes, unsubscribes, bounces, and view reporting statistics like opens and clickthroughs.

SourceLists is expert in full-circle e-marketing. Our end-to-end online marketing solutions include business list building, data appending, and email marketing. Starting from enhancing your existing customer list, building new list, email campaign planning, designing and execution, to campaign tracking, stats analysis and finally reporting; our full-circle e-marketing services help you enhance profitability, improve corporate image, grow customer base, and maximize your sales.
Visit: http://www.sourcelists.com for more information.
Know more about our full circle e-marketing process: http://www.sourcelists.com/asp/full-circle-e-marketing-process.asp

Bookmark to: