October 2, 2007

Use Email Marketing Wisely; Stand Out From Junk Mail

Tip! Don’t be afraid to go long. In the early days of email marketing, short copy was the rule.

Email Marketing is the most cheapest and efficient way to promote products. However, under tons of junk mail, your marketing mail always be neglected and put into the wastebasket. To stand out from the junk mails, follow the suggestions below to increase the power of your email marketing.

1. No “image only” email, use text mail instead

Tip! More often, boring Email Marketing messages get put right into the delete box.

First, email with image will put extra loading on the email server, which will make the processing time longer. Second, some email servers will mark those “image only” emails as junk mails or spam mails. This, of course, will lower the chance to deliver the mail to your customer.

2. No attachment

Similar to the above case, emails with attachment will put extra loading on the email server. Under the threat of virus, some email servers will filter out the email attachment. The customer may not get what you want to provide. Also, nowsaday, most users are very sensitive to those unknown email attachments and they will not take risk to open the attachment.

Tip! Automate Your Programs and Routines. To optimize your email marketing software efforts you should automate processes including subscriptions, unsubscribe, monthly newsletters and more.

3. No fancy HTML email

HTML email can provide a feature rich interface. However, not all email clients support the HTML email well. Even the email clients claim they are support HTML email, different email clients performs differently. If the email clients cannot support well, how can your customer read the message? Moreover, many users set the email client as “Do not load image automatically”, your email will have many blank areas in this case.

4. Write down recipient’s name

This will raise the customers’ interest because they don’t want to skip any message that related to them.

Tip! My Email Marketing messages were boring and sleep inducing (which is not really the ego strokes I am looking for).

5. Provide your sender address

Some email server will block those emails with invalid sender address, or emails’ sender address that not exists in the recipients’ address book. So don’t hide your name, let your customer knows who you are.

Isaac Chu is Project Director of Evinco Solutions Limited. Evinco provides innovative business softwares, include emarketing web solutions, email marketing software, e-catalog publishing software, invoicing software, and electronic cheque writer. Visit: http://www.evinco.com.hk

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Private Label Rights Just Might Be The Answer To Your Needs

Have you heard of private label rights before? This is another one of those phrases that has become popular because of the internet. In this article we will look at how you can use private label rights products to make money online and help take care of your needs.Let me ask you a question. Is your boss a pain? Maybe your job is going to be eliminated or you are having a baby and want to stay at home. There is no doubt that if you work hard enough you can make money on the internet.There are so many ways to make money and still most people never make any. It is just hard to figure it all out. Websites, blogs, ebay, email marketing, autoresponders, forums, article directories, ezines, and so on. Ouch! It is enough to make you quit before you even start. One problem is that there are so many scams out there waiting to take your money. That is why we are going to talk about making money with the resell rights to private label products. It is not a scam. You can make money doing it and you do not have to create your own product […]

Full Article At: KnowHow-Now.com Articles

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