Tip! I will have to try really hard to get the customer back (without the aid of Email Marketing - which will be super hard and in some cases impossible).
You’ve likely heard many stories of individuals making big money with Internet email marketing. One primary problem with these stories is isolating the truth from the fiction. For many new aspiring Internet marketers, working from home making a decent income is the ultimate dream job. The question here is; “How do I find my new customers and present my sales message to them through email in an acceptable manner that will result in a sale?”
Tip! Often, boring Email Marketing messages don’t get read.
Let’s cut to the chase and outline what does work and what doesn’t. But first, you need to know the basic two types of email marketing.
They are:
“SPAM” - The term for unsolicited email, the practice of sending a person an email without their permission. Generally, SPAM refers to commercial email, often sent in bulk to a large number of recipients, intended to sell something, not just a contact to a specific individual.
“Opt-In” - The term used by Internet marketers for solicited commercial email, the practice of sending a person email with their permission. This is also referred to as “legitimate marketing.”
The argument
Spammers argue that most people don’t object to receiving “commercial snail-mail” at home sent through the postal service, so why should they object to receiving it through electronic email. Also, if they send out enough SPAM, they are likely to make it worth their while making a reasonable amount of sales. The old theory, of throwing enough mud on the wall, some is bound to stick. Is this a reality, and what are the facts?
Tip! AVOID the Word FREE in Your Message: Why, because the spam filters will get you. While FREE might be the most attractive word in email marketing, it’s also one of those that spam filters will likely detect to block your message.
Opt-In marketers feel Spammers are ruining the online marketplace by regularly irritating potential online buyers through Spam instead of creating goodwill through permission marketing. The hatred against Spam is making it difficult for legitimate marketers through new restrictive regulations and increasingly more unreceptive potential buyers.
Commercial snail-mail Vs. Email
Snail-mail is the term used by Internet users for physical mail sent through the Postal Service. Email is the term for mail sent electronically over the Internet. Snail-mail postage is paid for by the sender and easily identified by the recipient as “junk mail” so it often can be immediately disposed of without the need to read. It cost the receiver nothing to receive and little time to review. Because it is still unsolicited mail, the sender may receive requests to remove the recipient from the mailing list. I’ve even had one individual send me a brick with one of my prepaid post cards glued to it, even though it wasn’t unsolicited. You just don’t create the level of animosity and problems with snail-mail, you can do with email. Here’s why.
Tip! Don’t be afraid to go long. In the early days of email marketing, short copy was the rule.
Email has a unique set of problems not generally associated with snail-mail. The receiver must pay to receive it. How? By paying for Internet access and the time required to download and review the email. And, Internet viruses often enter computer through emails, especially attachments. I’ve replaced two hard drives resulting from viruses even though I use the best virus protection software and a firewall.
Spammers send out an enormous amount of irritating email. I receive about 100+ spams per day, even though I keep adding them to my “junk Email” blocking list. It takes a lot of time to download them, review their content, and finally send them to my junk email filter. Daily my virus protection software warns me about viruses attempting to break into my computer.
Tip! My Email Marketing messages were boring and sleep inducing (which is not really the ego strokes I am looking for).
Needless to say, people get VERY irritated when receiving spam and the vast majority wouldn’t consider making a purchase from a Spammer, though they would from someone they found online and became interested in their product or service. Spammers can create great animosity against their company and even have Internet services terminated. The world class Spammers setup and close their Internet services almost daily. Sure, they can make some sales, but do you feel irritating 99% of their potential buyers is the best approach? These people are only after the fast buck and have no consideration for other people. There is a better way!
Tip! Automate Your Programs and Routines. To optimize your email marketing software efforts you should automate processes including subscriptions, unsubscribe, monthly newsletters and more.
The right approach
I feel it’s obvious from this brief overview that spamming is not the correct approach to email marketing. Building a potential customer Opt-In email list can be done once you know the insider techniques. It’s not instant like purchasing an email Spam mailing list, and is a lot of work. But your goal should be to build a reputable company online, with repeat customers, just as a brick-and-mortar (a physical off-line store) business does.
Don’t feel discouraged, believing it will take months and years to start making a good income online through online email marketing. It can be done in just a matter of days depending on your approach. If you control your own quality product, like an e-book targeted to a specific niche market, you may get existing marketers already having large mailing list interested in offering it to their customers for a share of the profits. This is called a JV (Joint Venture). Their sales can be tracked automatically with new low cost affiliate marketing software or an online service. In some cases, their commissions can even be made automatically and even you will receive your check from the payment service.
Tip! Start using a permission-based email marketing software that allows you to easily create newsletters, automatically manage subscribes, unsubscribes, bounces, and view reporting statistics like opens and clickthroughs.
New low cost software and services can completely automate your email marketing program. You can be a non-technically oriented person, barely understanding how the Internet works and still make vast profits once you know the “tricks of the trade.” It’s really easier to make a good profit by doing things right from the beginning, than to try the so called spamming shortcut and find yourself overwhelmed with a world of problems.
Tip! More often, boring Email Marketing messages get put right into the delete box.
Your objective should be to ultimately develop either a powerful JV group marketing your personal products, develop your own massive mailing list of Opt-In subscribers to your own newsletter or to periodic marketing updates, or a combination of both. By learning which software to obtain, how to use it, and how to secure free email and website marketing materials, you can save an enormous amount of time, money and especially frustration. There are courses available to effectively walk you step-by-step through the correct process.
Tip! Boring Email Marketing messages don’t keep your customer’s attention.
This non-spam approach can help you gain a quality group of Opt-In individuals eager to purchase your products and refer their friends and associates to you. This is the long-term credible approach to building a solid company and enabling you to fulfill your goal for attaining your dream business. Learn the correct approach through a free subscription to Maverick’s “Marketing Tips” newsletter.
Subscribe to the Free “Maverick Tips” Newsletter at http”//mavericktips.com or email stanford@stanfordtc.com
A weekly support newsletter for the TV Show and online Radio show, “The Maverick Entrepreneur,” Hosted by “Maverick” (aka Bob Dean Stanford), targeting home businesses and aspiring entrepreneurs.
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