An electronic newsletter or ezine delivered by email is a great way to connect with your customers, share information and deliver news, usually for a fraction of the cost of traditional direct mail. While many factors affect an e-newsletter’s effectiveness, your newsletters must be:1. Timely — don’t send a newsletter unless you have news2. Relevant — recipients are much more likely to open and read your newsletter if the content is valuable to them3. Concise — e-newsletters should be brief and focusedHere are the top five tips for keeping in touch:1. Select an e-newsletter service supplierSeveral e-newsletter vendors make creating your newsletter quick and painless. Costs and features vary, but most provide user-friendly, turn-key solutions.Resources: Constant Contact, Bronto and Exact Target are just a few of the services that offer everything from design templates to list management.2. Build your list and get permissionDevelop a database by putting a “subscribe” box on your Web site home page. Make it easy for subscribers by requesting only their email address. Ask their permission with a “double opt-in,” which asks for an email address, then sends a confirmation email asking subscribers to click on a link to confirm their participation. Another way to grow […]
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Those in business ignore sales and marketing at their peril. These disciplines are the very lifeblood of any commercial enterprise, whether a single mother working from home or a massive multi-national corporate body. Every business has either a service or a product to bring to the market, but bringing it is not enough - it has to be sold as well. To put this another way - consumers, potential customers and clients have to be both made aware of the product or service and then coerced into purchasing it.If customers are not aware of the product they will not buy it, and if they don’t buy it, it is impossible to generate a profit. Marketing is the science of bringing the right product to the market, at the right price, in the right way, at a Nett profit. Responsibility for the effectiveness of this falls to the sales and marketing department.Everyone has their own preferred emphasis. Some prefer direct mail marketing, others prefer network marketing while a large number lean more and more towards email marketing. But whatever the preference, the marketing strategy and all it entails is a vital step. It is the driver needed to succeed for both […]
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The best email marketing idea may be summed up in three words 0 Give to get.
Think about this concept from the customer0s point of view. They are already barraged with marketing from a variety of sources and they get tired of feeling as if the business owner is only interested in the money they have in their wallet or the credit their willing to accept to purchase your products or services.
How strange must it seem to the consumer to have a business owner who openly expresses an interest in finding ways to freely extend a benefit? This concept reminds me a bit of the movie Miracle on 34th Street. Remember when Santa sent customers to other stores if Cole0s was too expensive. The result was that many consumers discovered a heightened devotion to the fictional department store.
When you use email marketing to educate and inform customers about your product or service you make significant strides toward the ideal goal of giving to get.
Every business owner understands that you need to spend money to make money. In a parallel way you need to expend yourself on behalf of your potential customers in order to earn their trust and potential loyalty 0 […]
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