If you haven0t already started an email marketing program, it0s time you did. But unless you are a large, multi-national corporation with big bucks to spend on an email marketing expert, the task will fall to you. So, where to begin?
First off, figure out which products or services you0re going to promote with your HTML newsletters or emails. Once that happens, familiarize yourself with the most important email marketing terms below:
1) Opt-in email marketing
Opt-in email marketing is sending emails to recipients that have signed up to receive emails or newsletters from you. You can gather this permission through a ListBuilder on your Website, sign-up cards in your store or at tradeshows, or other traceable ways. To make your list truly permission based, you may want to go with a double opt-in scheme. This is when you send your customers an email asking them to click on a link to confirm their subscription.
2) The federal CAN SPAM act
This very important set of guidelines created by the U.S. Federal Government explains what you can and can0t do when you send emails. Two key rules are that you cannot send commercial emails without permission or pretend to be someone else when you send […]
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Email marketing is essential in today0s business world for keeping in touch with clients. But just imagine if you could take things further and send a Flash format movie in your email marketing campaigns? Using flash for permission-based email marketing is a great way to impress your customers and get your point across. Here0s what you need to know about using Flash in your email marketing layouts.
What is Flash and what are the benefits?
Flash is a technology that lets you stream movies, clips and animations across the Internet. Most Flash movies are short, but they can feature still images, moving pictures, text effects, music and audio. The great benefit with Flash is that almost 100 percent of Internet users have a Flash player installed on their computer. So Flash is a safe bet if you want to create an email marketing campaign that stands out.
Some email marketing providers have caught on to the popularity of Flash and are integrating it into their products. By using an email marketing service that lets you create and send video emails with Flash embedded in layouts, you0ll gain from the following advantages:
Flash movies are great for getting a quick point across
You can use Flash […]
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MarketingSherpa has just released a new marketing survey, published in
their Search Marketing Benchmark Guide 2008, which indicated the top
marketing strategies with the best return on investment (ROI).
Email marketing is considered the best ROI, with Search Engine Optimization and Paid Search Marketing (PPC) following right behind.
How Search ROI Stacks up against the others:
Marketing Tactic Low Value Tactic Strongest TacticGood ROIHard To Gauge
House Email Marketing8% 25% 39% 8%
Search Engine Optimization (SEO) 6% 18% 36% 21%
Paid Search Marketing (PPC)13% 16% 35% 9%
Public Relations 11% 12% 28% 30%
Direct Mail 27% 12% 27% 11%
Online Banners, etc. 43% 3% 16% 13%
Print Advertising 35% 4% 13% 29%
Source: MarketingSherpa, Inc. Search Marketing Benchmark Guide 2008.
www.marketingsherpa.com/exs/Search08Excerpt.pdf
ImageWorks is a marketing and branding firm located in Northern
Virginia serving all of the US and International clients. Their core
services include marketing strategy, web and graphic design, logo,
corporate identity, web applications and other offline and online media
strategies. ImageWorks is one of the first companies to have a truly
interactive online project management system for advanced marketing
services. Contact sales@imageworksstudio.com or call at 703 378-0000
for more information.
Scott C. Margenau is president of ImageWorks Studio, an award-winning web design agency, marketing and branding firm specializing in online and off-line media in advertising, web development, brand development and promotion.
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