Secrets of Low-Cost Marketing

It’s a dilemma that most small businesses and startups face: You must market and advertise, but you’re strapped for cash. Fortunately, ideas, energy and imagination can make up for meager marketing budgets. Whether you’re an established company or a nascent business, the marketing formula is the same. You’ll need to start with:1. The right message2. To the right audience3. At the right timeHere are a few secrets to getting the most bang for your buck:* Maximize Internet marketing opportunitiesThe Web has opened up a world of low-cost marketing opportunities, from email and e-newsletters to blogs and podcasts. Also, consider search engine marketing and programs like Google’s “Ad Words,” which charge on a pay-per-click basis.More Ideas: If you want to send an e-newsletter or conduct a low-cost email marketing campaign, try Constant Contact (as low as $15 per month). To get a great list of prospects, sign up visitors to your Web site (a no-brainer) by offering a gift (a short report, 10 tips from an expert, or something humorous) or rent a targeted email list at Postmaster Direct. Find out more about pay-per-click ad opportunities at Google.com.* Seek publicitySend out press releases and look for “hooks” to get your company […]

Full Article At: KnowHow-Now.com Articles

Bookmark to: