Direct marketing can make you very successful, but you0ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling.
When advertising your product or service, honesty is not only the legal and ethical path, but also the path to the highest amount of repeat business.
Many times companies fall into the trap of trying to “lure” customers in to their store. They make claims that are technically true but are worded in a way that make them sound better than they actually are. The company may not be consciously trying to deceive their customer, but none the less if exactly what is advertised is not delivered the customer will feel deceived. This customer is not likely to do business with this company no matter what their advertising offers in the future. List the benefits of your product factually and deliver what is promised and your customers will keep coming back. When advertising, it is best to outline the benefits of your product or service. Simply naming the features that it has may not show what it can actually […]
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I read something the other day I couldn0t believe. It angered me. Want to know what it was? The news article I read talked about being cautious when looking for work. Apparently your boss, the one that pays your bills, has nothing better to do than run phony ads on Monster.com and in your local paper looking to entrap you. I found this very odd.
The other strange attitude I see recently revolves around this 0Feed the Pig0 campaign. This sends out a real subtle message upon first viewing. It scolds the viewer and looks down upon basically creating a better life for oneself. The whole idea here is to save money and live as tight as you can and to live in fear whenever possible.
Is this still America?
I have to ask this out loud because if I am not mistaken this country was built on having real balls. In fact if you go back in time you0ll find that people had their own businesses. This was actually the norm at one time. Somewhere during the industrial revolution we lost scope of this and jobs became the norm in 20th Century America. The idea of free spirited living slowly succumbed to […]
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