As an online marketer, you need to develop a system for short-term gains and long-term opportunities to provide for future sales and marketing. You can envision your landing page as a hub0like an airport. Your goal is to have traffic sent to a single hub and when people arrive, there can be a variety of new opportunities presented to them.
If your landing page is successful and gets the prospect to complete the offer, they can be rerouted to another page that presents them with yet another compelling value proposition. This new hub may be a list of affiliate offers, another product, or a newsletter opt-in form.
EXPLORATION OF THE 8 ESSENTIAL LANDING PAGE ELEMENTS
Let0s review the essential elements you will need for your landing page:
1. Value proposition / offer0in the form of a sales prompt or opt-in form
2. Conversion process0process prospect will go through in order to complete the purchase or subscription
3. Marketing copy0either short or long form using psychological triggers
4. Web page design0the design of your landing page (i.e.; website)
5. Product imagery03d images of product or headshot of author or service provider
6. Transaction utilities0auto responder, shopping cart software
7. Elements to reduce anxiety0testimonials, satisfaction guarantee, third party credibility indicators
8. Analytics0data gathering […]
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