The most powerful tool for marketing, branding, direct response, and building customer relationships is email. It’s cheap, easy-to-use, and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damage your brand and your reputation. Written by the leading experts on Internet direct marketing and permission email marketing, this book arms you with the latest email strategies and techniques to help you dramatically improve response rates and forge lasting customer relationships. The authors provide a comprehensive introduction to what email marketing is and how it can be used to reach a larger group of people at a lower cost. You’ll discover the ins and outs of creating an effective email marketing strategy and how it can play a significant role with your customers. And you’ll find a collection of valuable templates that will help you get started immediately!

This book takes you step-by-step through the process of creating a successful permission email marketing campaign. Inside, you’ll learn how to:
* Develop a campaign strategy
* Write an email masterpiece
* Reach your target audience
* Enhance a campaign for a better response rate
* Measure the success of email marketing strategies
* Advertise on other people’s electronic newsletters
* Host your own discussion group

Author: Jim Sterne, Anthony Priore
Paperback:  320 pages
Company: Wiley  (2000-03-07)
ISBN: 0471383090
List Price: $50.00
Amazon Price: $2.49
Used Price: $0.47

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E-Mail Marketing can, and should be, a major part of any attempt to do business online. Being able to get your messages out to your target market, exposing your ideas and products to interested parties, bringing people back to your web sites again and again and being able to drive traffic to affiliate opportunities and related resources is invaluable - and the function of E-Mail Marketing done properly.

But to get to the point where E-Mail Marketing is working up to par for you, there are a number of basics you have to understand - what you can and can’t do, how to build your own targetted opt-in lists, how to get the message out to thousands at once, how often to send out your issues, etc. Whether you’re involved in Internet marketing, affiliate marketing, niche marketing or any other form of online endeavor, it’s imperative you master the basics of E-Mail Marketing!

Introducing…
Doug Champigny’s
E-Mail Marketing Basics

E-Mail Marketing Basics is your plain-language guide to Making Money from, and Building Traffic to, your own and affiliate web sites with your own
Opt-in E-Mail Lists!

If you’re already doing well with your E-Mail Marketing efforts, this guide may not be right for you. It’s written in plain language designed to help those new to E-Mail Marketing to learn the ropes, understand the rules and regulations, and discover exactly what effective E-Mail Marketing does and doesn’t allow you to do. By learning and following the rules, many people have improved their online results substantially - wouldn’t it be nice to join that select group?
Just some of what’s included in ‘E-Mail Marketing Basics’:

What is E-Mail Marketing?
What is the CANSPAM Act?
The History of E-Mail Marketing
What is a Double-Opt-in List?
Why Build an Opt-in List?
How to Build your Opt-in List
Optimizing for AdSense
How Often Should I Publish?
How Long Should My Issue Be?
What Content Should I Send?
Where To Get Articles Written
How Can Blogs & Forums Help?
Using E-Books To Build Your List
Can a List Be Self-Propagating?
Using Joint Ventures To Build Your List
Using Giveaways To Build Your List
Using Press Releases To Build Your List
How To Use Autoresponders Properly
Links To The Necessary Resources

The E-Mail Marketing information can be invaluable if you use what you learn in it. Here’s what people are saying about Doug Champigny’s E-Mail Marketing Basics:

E-Mail Marketing Basics Has It All!
In E-Mail Marketing Basics, Doug covers everything that you need to know about starting and running a successful E-Mail Marketing operation. If you have ever been confused by any of the “rules” of sending e-mails like I have been, then E-Mail Marketing Basics will help you to understand what you can and cannot do. Doug also goes into detail about many other important aspects of running an e-mail list, things that I wish I had known a year ago. Thank You, Doug!
Joel Osborne
Joel-Osborne.com

Useful & Very Important Information!
Doug,
E-Mail Marketing Basics is an excellent resource that is packed with useful and very important information for the new and aspiring Internet marketer that is trying to cut through all the ‘Mumbo-Jumbo’. You have made it very easy to understand and pointed out some very important aspects about marketing via e-mail that all marketers need to be aware of, regardless if they are just starting out or already an established and seasoned marketer. There are a lot of things to keep in mind and you have brought the key, important pieces together for everyone. Congratulations on an excellent resource, Doug!
Regards,
Xavier Nelson
XavierNelson.com

Author: Doug Champigny
Kindle Edition:  Kindle Book
Company:   (2009-03-19)
List Price: $3.98
Amazon Price: $3.18

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