In today0s business world, lack of marketing knowledge can seriously impact business. Marketing is a fluid subject today; it is evolving and innovating at every turn. Staying ahead of the marketing game seems like the last thing many entrepreneurs get around to doing, but it is vital if one plans to expand past the make break point.
How does the CEO of a company who0s still trapped in the endless cycle of looking for the next sale take time out to market? Many business owners feel the pressure to make sure their business turns a profit, their customers are well serviced and their employees productive and happy 0 which begs the question, 0Who has the time to learn about direct mail marketing, email marketing, Search Engine Optimization, advertising and publicity campaigns? Let alone how to use them effectively?0
Joy Gendusa, CEO of direct mail postcard marketing firm PostcardMania, gives tips for unburdening the entrepreneur in his/her quest for marketing lore.
0 Get educated but on the proper level. Go to Barnes and Noble or Borders and peruse the marketing section. Buy a few books on marketing subjects and segments where you are unfamiliar, but make sure it0s not geared toward an […]

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