With all the noise on the internet and in the news about email spam, many home business owners may think that email marketing is either dead or not a good tool for advertising. Well I believe that email is as important as your website and is still one of your best options for building a relationship with your list.But there is still a right and a wrong way to email marketing. Some marketers use email as an afterthought. So their emails have no substance and are not sent on a regular basis.I am not the first one to say that “the money’s in the list”. Every home business owner can build a list but if they don’t manage the list then the list does not have any real value to the business. In other words you need to build a relationship with the people on your list.This is even more important as internet marketers, since we do not have a brick and mortar spot to visit our customers face to face we need to keep in touch with them so they don’t forget us and we can continually extend our value to them.So how do we do that?As a home […]

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