In 2006 businesses spent nearly $400 million on email marketing. This figure is staggering, yet it proves just how important online businesses believe email marketing to be.
Most marketing experts would likely rank Search Engine Optimization (SEO) strategies as the number one marketing mechanism for online businesses. However, it is email marketing that comes in second. The reason this marketing technique is so highly touted is because it doesn0t wait for business to trickle in. Email marketing takes your message directly to the people providing a sense of immediacy and purpose.
SEO strategies are essential for the long term viability of your marketing strategy, but for the most significant return on investment (ROI) email marketing has consistently held an edge over other marketing strategies such as Pay Per Click (PPC) advertising or banner advertising.
Email lists that are organically grown typically hold the greatest ROI, but some online businesses have found a modicum of success using rented or purchased lists, but there is always a price.
The reason many businesses look for lists that have already been compiled by third parities is because they can begin to market immediately. The problem many encounter with this strategy is that many of those on the email […]

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