Email marketing is a powerful technology that can bring in sales and improve your online presence. Unfortunately, it also leaves lots of room for abuse. In order to avoid getting marked as a spammer and exiled to the bulk email file, follow these five important rules when crafting and sending an email marketing campaign:
Say no to Spam
Spam is any unsolicited commercial email. Sending spam is illegal and the Federal CAN-SPAM act dictates that if you violate federal laws and send spam, you may face jail time or heavy fines. If you0re not sure if you0re sending spam, ask yourself the following questions. Where did your list come from? If you bought it, rented it, or simply scraped email addresses off Websites, it is a spam list. Have your recipients given permission for you to send them emails? If they haven0t you are acting as a spammer.
Collect email addresses in a responsible manner
If you need to build a permission-based email list, build one and grow it on your own. You can do this by putting a List Builder or sign-up box on your Website. You can offer people gifts if they sign up for your email or newsletters. You can solicit […]

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