Because email marketing is still uncharted territory, governments around the globe are trying to catch up and the appropriate rules and regulations. Why? Because sending email campaigns have become one of the most popular ways to promote goods and services, and yet it0s still a relatively new, popular technology. So many people are using email marketing in so many ways, that the need for some sort of framework to regulate it has become increasingly abundant. Case in point: here are two tricky email marketing scenarios
1) Imagine if every single email marketer sent an email to every person on their list at the very same time, regardless of where that email list came from. While this is highly improbable, it0s extremely likely that a single person may get ten different ads promoting the same goods and services. With so much redundancy, it0s extremely likely that none of these emails will be effective.
2) Suppose two people meet and exchange email addresses. One of them is a businessman. Instead of letting the email relationship progress through a natural path, imagine if the businessman instead began sending the other person constant emails promoting their product. The recipient will not only feel pressured by the […]

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