Email marketing is a fabulous way to market your products and services to your readers and make sales—*if* they bother to open your emails to read them! In the world of marketing communications, your first impression — your headline — can lead to either marketing success or failure. The only way headlines will work is if they appeal to your reader’s interests. The best headlines are designed to:1. Grab your readers’ attention2. Get your readers to read the rest of your message3. Convey your main selling points 4. Lead your customers to want your solution so they *open your email* and *make a purchase*Remember, when creating headlines—”Start With The End In Mind”!Many headline formulas work well. Here are my five favorites I use repeatedly, that have resulted in an average 67% open rate for my ezine and sales promotions:1. The Question”Do You Hate Your Job? Discover Seven Secrets For Escaping Corporate Slavery!” A question headline automatically gets your readers involved in your message, because they begin to answer the question in their minds. It also generates curiosity, because people want to seek the answer to the question, and not feel that they are […]

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