If you haven0t already started an email marketing program, it0s time you did. But unless you are a large, multi-national corporation with big bucks to spend on an email marketing expert, the task will fall to you. So, where to begin?
First off, figure out which products or services you0re going to promote with your HTML newsletters or emails. Once that happens, familiarize yourself with the most important email marketing terms below:
1) Opt-in email marketing
Opt-in email marketing is sending emails to recipients that have signed up to receive emails or newsletters from you. You can gather this permission through a ListBuilder on your Website, sign-up cards in your store or at tradeshows, or other traceable ways. To make your list truly permission based, you may want to go with a double opt-in scheme. This is when you send your customers an email asking them to click on a link to confirm their subscription.
2) The federal CAN SPAM act
This very important set of guidelines created by the U.S. Federal Government explains what you can and can0t do when you send emails. Two key rules are that you cannot send commercial emails without permission or pretend to be someone else when you send […]

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