As with any other marketing campaign, careful planning and proven techniques are the best way to deploy the most effective campaigns and to realize the highest response rates. It’s a matter of putting the right offer in front of the right person at the right time.Follow these common-sense and time-tested suggestions, and your campaign can produce tremendous results for new customer acquisition, customer loyalty and customer retention.Segment Lists, Targeted MessagesChop your database into smaller, segmented slices based on preferences and past behaviors, in order to make your messages as relevant as possible to each group. Prospects and customers will be more likely to respond to messages that match their interest sets. Use historical data to apply what you know about the likes and dislikes of your target market segments, and develop your messages and offers to fit.Personalize to the MaxDon’t just segment when you can use the full power of the database to personalize email content to individual name, history, likes and dislikes. In the world of direct emarketing everyone is unique and one size does not fit all, so use the tools available to be as personal and as relevant as possible.Quality Over QuantityBoost response rates by creating […]

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