There are many different methods for promoting your business online, but the email campaign is still one of the most effective.
Weighing Your Options
For email, you have three choices of software, each with distinct benefits and drawbacks. You can install software on your desktop and be your own server. You can install software on the web server you0re using. Or you can join an ASP hosted service.
The most obvious benefit of a hosted server is that getting your emails delivered is your host0s concern. Says Dr. Ralph Wilson, of Wilson Internet Services, 0With desktop or web server software, basically you0re responsible to get them delivered. Whereas, if you0re paying someone else for that service, it0s their job, and many of them take it very seriously.0 A hosted server starts with a monthly fee for 500 or 1,000 emails and the price builds as your email database grows.

With desktop server software, the biggest advantage is the price. You can pay a one-time fee for a desktop server and run it forever. Leasing a web server is also fairly inexpensive.
Beating the Blockers
If you use desktop or server-based software, there are some general guidelines you can follow to help your emails make it into […]

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