Email marketing is comprised of two major parts: the email itself and the email marketing list (also known as the contact list). This list is the very core of every email marketing campaign, as well as the reason why you are email marketing at all. Without this list of people, all who should have given you permission to email them, you have no reason whatsoever to indulge in email marketing to promote your business, goods or services. Here are three questions most email marketers must ask when they0re just starting out:
Where can I get my email list?
Before I go into where you can get your list, it0s better to discuss where you shouldn0t get your list first. Buying, renting or scraping email addresses off the Internet are all terrible ideas. Why? Because those people haven0t given you permission to email them. The quickest way to lampoon your email marketing campaign is to obtain a list that includes wrong email addresses and people who haven0t given you permission. This results in spam complaints that will ultimately ruin your email marketing reputation.
There are many creative, effective ways to build an email list. Your first shot is putting a ListBuilder (also known as […]

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