What happened this week was an unsuspecting new business to the area was trying to drum up some new business, right? Sounds simple.But what they did, ended up being not only a CUSTOMER SERVICE AND PUBLICITY NIGHTMARE. But depending on how they “clean it up”, it could be a huge CREDIBILITY KILLER as well.Now, I’m not going to mention their name because I ended up talking with them and they are generally very nice; they just made an ASTRONOMICAL EMAIL MISTAKE.So, being a new business, they thought they’d start by email blasting out all the businesses in the local Chamber of Commerce about their B2B service they offer. That probably seemed like the quickest, easiest thing to do (in their mind).They probably went on to the chamber website and cut and pasted all the email addresses they could find because I’m a member there and I know they don’t sell that list. So, tons of time spent doing this, right?Well, yesterday, I received an email from these folks with the word “newsletter” in the subject line (I knew I had to talk to them about that for one), opened it up and read a little bit. It was basically […]

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