Despite all the junk mail filters and over-zealous ISP firewalls, email marketing still offers some of the best return on investment. But how can you benefit from this low-cost marketing effort if you can’t get more than a couple of new subscribers a month?
Friends, I used to suffer as you do now. (Say it isn’t so!) Ah, I wish I could. But there was a time when we would only get two or three new subscribers a month! (Audible gasp followed by concerned mumbling.)
Fortunately, friends, I discovered the secret to increased email subscription rates…you must give first before you can receive.
You must provide immediate benefits to your prospects in order to get them to sign up for yet-another-email-mailing-list. By providing an incentive for site visitors to sign up for our email newsletter on Web marketing we now average over 120 signups per month…approximately a 5,000% increase from our “Join Our Mailing List” days.
What should you give? It depends on what your prospects are interested in. It might be an article or calculator only available to subscribers. It might be discounts in your online store. It could be a drawing to win an iPhone, or tickets to the Superbowl.
Two suggestions to […]

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