Surveying customers by email is cheaper and faster than using snail mail or telephone. But the challenge itself is twofold: You not only need customers to open your email, but take the time out of their busy day to fill out your survey.
To grab the attention of email recipients and entice them into taking your survey, you have to truly think ahead. If you use these time-tested tips when you decide to send your survey, you0re bound to get better response results.
0 Make it prominent
If you0ve folded your customer survey into your scheduled weekly or monthly email campaign, make your survey link prominent and put it at the top. Think 0above the fold0. Many customers won0t bother scrolling down to the bottom of your email, so think about this when you plan your layout.
0 Offer incentives
Taking a survey takes time and effort, which is why you should reward your customers for participation. If possible, offer them a significant discount, a free gift, or the chance to win something valuable. Once you0ve decided what your gift will be, make sure your subject line reflects your offer. Here are two good ones: 0Get 50% off fall fashions: take our […]

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