December 12, 2008

Five Ways to Get More Personal Training Clients

Getting personal training clients is easier than you think - if you systemize your personal trainer marketing strategy.The problem with most personal trainers is that they spend way too much time on insignificant marketing ideas that fail to produce results and not enough time on the few significant ones that actually work and often times cost little to no money.In all my years of selling personal training, creating multimillion dollar personal training businesses, and coaching top fitness experts on all things fitness marketing I found five clients getting systems that work the best.Strategy one: The Internal Referral. Your currant, active clients should be your walking talking billboards. In fact you should condition then to be your referral generating machines. This is called making it a condition of doing business with you and it start the day they sign up with you. Let them know you keep your rates low because you relay on their referrals. At least once a month give them a reason to send you referral by sending them a hand written note, cards, or even a gift certificate.Strategy two: The List. If you’re not actively building a list of loyal fans
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