An electronic newsletter or ezine delivered by email is a great way to connect with your customers, share information and deliver news, usually for a fraction of the cost of traditional direct mail. While many factors affect an e-newsletter’s effectiveness, your newsletters must be:1. Timely — don’t send a newsletter unless you have news2. Relevant — recipients are much more likely to open and read your newsletter if the content is valuable to them3. Concise — e-newsletters should be brief and focusedHere are the top five tips for keeping in touch:1. Select an e-newsletter service supplierSeveral e-newsletter vendors make creating your newsletter quick and painless. Costs and features vary, but most provide user-friendly, turn-key solutions.Resources: Constant Contact, Bronto and Exact Target are just a few of the services that offer everything from design templates to list management.2. Build your list and get permissionDevelop a database by putting a “subscribe” box on your Web site home page. Make it easy for subscribers by requesting only their email address. Ask their permission with a “double opt-in,” which asks for an email address, then sends a confirmation email asking subscribers to click on a link to confirm their participation. Another way to grow […]

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