Q. Why should you pay the monthly fee associated with the big, well-established autoresponder service providers, when there are several autoresponder applications that you can download, install and run yourself - for free..?A. Because using one of the free services will almost certainly cost you more over the long term. Possibly much more.In my view it’s an absolute no brainer to use one of the big, well established autoresponder services. You’ll get:* Higher delivery rates - important because you’ve worked hard (and maybe paid a lot) to get people to opt in to your newsletter.* Real time management of your customer database - important because the Can-Spam act requires that you only send emails to people who’ve asked for them and you immediately unsubscribe people on request. (Among other things)* Total compliance with the Can-Spam Act - important because failure to comply will cost you an arm and a leg (and possibly your business).The monthly fee varies around $20 and it’s a pittance to pay for the service they provide. Here’s why:Email marketing took off in the late 90’s because it was a highly cost-effective alternative to Direct Mail. This led to such high volumes of Unsolicited […]

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