Before you jump in and build a website, start by developing a marketing plan that targets an audience rather than just a market.Let’s say your plan is to sell to young mothers, so your AUDIENCE is ‘young moms’, but within this audience are many small NICHE target markets.* NOTE: Niche marketing means marketing to a highly targeted market sector versus marketing to a large general audience.Look at some of the many niche markets for ‘young moms’:* Young moms that are overweight - are a target market for diet products.* Young moms that are divorced - are a target market for dating sites.* Young moms that want a divorce - are a target market for divorce attorneys.* Young moms that have children with learning disorders - are a target market for special training sites.* Young moms that worry about what their kid’s eat - are a target market for a cookbook site.* Young moms that worry about a college education for their kid’s - are a target market for an investment advice site.* Young moms with a growing family - are a target market for a mortgage information site.* Young moms with a growing family - are a target market […]

Full Article At: KnowHow-Now.com Articles

Bookmark to: