If the idea of having your fax machine flooded with binder requests brings a smile to your face, then you will enjoy this story.
For the last two years, I have tried to build a relationship with the mortgage company in my office complex. They have a nice sized operation where they close anywhere from 30 to 50 loans a month. I0ve always had this vision of a steady stream of new business flowing into my agency each month that would help them get their loans closed more efficiently and increase my agency0s traffic at the same time. Unfortunately, it just wasn0t happening.
Then one day, I was brainstorming for content for my agency0s next email campaign that would be going out to my clients. It was then that I had a great idea. What if I included some cross-marketing in my email newsletter to edify my mortgage company? After all, I trusted them with my own personal home loan.
I got on the phone and explained to the President of the company that I published an email newsletter campaign to my clients each month and that this month I would like to get his permission to briefly mention his company and website […]

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