RSS is a method for automatically syndicating content. RSS feeds allow anyone interested in a site’s content to easily collect the latest updates without needing to revisit the website. It is a page specifically created to be read by computers rather than people, and it gathers the headlines, audio, video and links from the page into a tool called an RSS Reader.
RSS offers an easy means of getting up to date information in front of those who have already expressed an interest in your products, services, content, bringing return visitors to your site, as well as reaching a wider audience through third party websites. It can reduce administration, in that a job only need be done once 0 updating the website with new content - and that content is then distributed automatically to interested parties. It also reduces spend on methods such as email marketing, customer retention, and search engine optimisation.

There are several different ways in which it can work for a website owner.
0 You can add an RSS Feed to your website. This allows people to subscribe to be kept informed of your updates, news, product announcements, special offers etc.
0 You can add an RSS Feed from a third […]

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