The New Year is here and you0ve probably made a few personal resolutions, but what about making some resolutions that will help you improve your email marketing? Here0s our guide to the 6 marketing resolutions that will make a difference to your business in 2008.
1 0 Don0t steal (do not buy/rent/sell lists)
There0s no other way to look at it 0 buying, renting or selling lists is stealing other people0s time, and that0s just not nice. In the email world it will also wreck your reputation with ISP0s and subscribers, which will make it very difficult to get your emails delivered to the inbox. So, play nice and don0t steal. Instead0
2 0 Work to make new friends (grow your opt-in lists)
It0s much better to make new friends instead. Make sure you0ve got an active acquisition program to get new people to opt-in to your mailing lists. You can start as simply as placing a form on your website and then build more involved programs from there.
3 0 Re-acquaint yourself with old friends (re-activate inactive subscribers)
Sometimes, relationships fade 0 people stop responding to your emails and you lose their attention. Make a special effort to reconnect this year. Identify those people who […]

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