August 3, 2007

Optimizing Your Email Marketing

Tip! More often, boring Email Marketing messages get put right into the delete box.

Email Campaigns

Email marketing can be a tremendously valuable tool for web businesses. Because it is so fast, cheap and easy, and because it is everywhere, email lends itself ideally to direct marketing. In this day and age, to say that the whole world is on the Web is not a stretch. Hundreds of millions of people plug into the Web on a regular basis.

Most regular internet users have an email address. Now that access to the Internet is available on PDAs and mobile phones, people can literally be reached anytime and anywhere. The capacity to send and receive email, and thus communicate with a large audience about your product, is huge and ever-broadening. Even though you only want to focus your email campaigns on those who have expressed an interest in your product, the way of attracting and finding large numbers of those targeted prospects is easier via the Internet.

Tip! Don’t be afraid to go long. In the early days of email marketing, short copy was the rule.

There is no faster way to get your marketing message into the homes of consumers than through email. Additionally, no other method is less expensive. Other than internet access costs, which are likely already incurred for general use, emailing costs nothing. Unlike with direct mail, there are no printing or postage costs. Email allows you to reach potentially large numbers of people instantaneously for free.

Tip! Often, boring Email Marketing messages don’t get read.

Optimize Your Email Campaign

There are ways to optimize any email campaign. Valiss can help you direct your campaign to a targeted group of consumers and avoid crossing that line between responsible consumer communications and annoying spam. Our experts know how to use email marketing to enhance your web presence and convert prospects into loyal customers.

Ted Prodromou spent over 25 years in the computer industry working for IBM, Digital, and Cellular one. Today he’s the owner of Valiss IT, a consulting firm that provides small business coaching and marketing help. He’s also a certified personal and professional coach.

Ted has created and led many coaching workshops and today is helping small businesses automate their marketing with his latest coaching program, “Attract Clients While You Sleep”. For more information visit http://www.valiss.com/specials.

Tip! Start using a permission-based email marketing software that allows you to easily create newsletters, automatically manage subscribes, unsubscribes, bounces, and view reporting statistics like opens and clickthroughs.

If you would like to download his free report “How To Attract Clients While You Sleep” visit http://www.valiss.com.

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