Advertising online used to be all about email marketing. This was a very effective advertising medium and reigned supreme for quite a long time. But as is the way of things and people it was pushed beyond its useful boundaries and spam was born. Infact it escalated to such an extent that governments around the world actually passed legislation outlawing spam and the people behind it. So sounding the death nell for email marketing.
In its wake we had adwords and various other pay per click systems. Although very effective initially. Adwords campaigns can tend to get a little out of hand. Yes you see sales and the system does work but its far from perfect. Adwords campaigns can quite easily cost you far more than you can possibly make if your product or the information you are selling carries a low ticket price. Especially when you witness keyword bids exceeding the 100 dollar mark per click.
Then we witnessed the birth of list building and optin emailing and every site you go to wants your email address before you can look at what they have to offer. After which you get bombarded with emails selling you everything from penis enlargement to […]

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