August 10, 2007

Real Estate Marketing Tip - An Email Signature Isn’t Just a Name - It’s Smart Marketing!

Tip! Boring Email Marketing messages don’t keep your customer’s attention.

Email signatures are probably one of the most under used marketing tools in real
estate.

Many real estate pros, if they have an email signature at all, are missing out on the
huge value of that tiny bit of text that piggybacks on every email they send.

Your email signature is a very effective and low cost way to build your mailing list
and bring traffic to your website…

Tip! More often, boring Email Marketing messages get put right into the delete box.

IF you are smart about how you use it.

Take this signature that I received a few months ago. (All of the details have been
changed to protect the innocent, but the gist is still the same.)

———————————

John Doe, GRI
Working Hard for You
Licensed ****** Realtor ™
Phone: (222) 555-1234
Cell: (222) 555-2345
Email:

For John’s email signature, let’s say he is going to offer his free guide to the first
100 people who download it.

===============
CALL TO ACTION
===============

This is Sales 101. No matter what the deal, the terms or the benefits, sometimes
people just need that extra, “Do it now!” nudge.

For John’s signature, his call to action could be as simple as, “Don’t delay. Get your
free guide today.”

So let’s put all of this together and take a look at Mr. Doe’s NEW email signature,
designed to produce a specific response from a specific group of people.

Tip! AVOID the Word FREE in Your Message: Why, because the spam filters will get you. While FREE might be the most attractive word in email marketing, it’s also one of those that spam filters will likely detect to block your message.

=======================================
John Doe, GRI
Working Hard for You
Licensed ****** Realtor ™
Phone: (222) 555-1234
Cell: (222) 555-2345

Download my FREE guide for first time home buyers, “The Top Ten Things You HAVE
to Know Before You Buy Your First Home.” Don’t delay, the report is only available
to the first 100 people who sign-up.

========================================

In only a few minutes, John has transformed his email signature from a space waster
into an effective marketing tool.

Tip! Don’t be afraid to go long. In the early days of email marketing, short copy was the rule.

Of course, in return for his free guide, John requests that people submit their
contact information. Over time, John’s prospect list will grow and grow, all thanks
to a tiny bit of text at the bottom of his emails.

Take a few minutes and get YOUR email signature working for you.

Jason Leister, the Real Estate Technology Guru ™, is owner of Computer Super
Guy, LLC, a Chicago-based technology firm that helps real estate professionals
profit with technology.

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Real Estate Technology Guru
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