The New York Times may be credited for the acceptance of Real Simple Syndication (RSS) feeds. This newspaper was one of the first large scale adopters of the technology and paved the way for others to see the usefulness of RSS.
RSS allows individuals to sign up for virtually any kind of new content feed from a website and permit that information to be downloaded to a 0reader0 on the individual0s computer.
Some of the earliest attributions of RSS were for Netscape users. However, when AOL purchased Netscape support for this feature was removed from the system.
There was even a controversy as to who actually had ownership of the RSS feed idea.
Today you will find audio, video, news and knowledge-based text being automatically sent to RSS subscribers without the need for these individuals to rediscover the originating website.
The reasons RSS has tremendous marketing potential is that it can serve as a means of more definitely targeting a core groups of site enthusiasts.
When a visitor clicks on the RSS emblem on your website they are saying they want to be informed when new data is placed on your site. This is important because it goes beyond simply signing up to be informed of […]

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