When the self storage industry was in its infancy, marketing was not a big concern. Since there were very few facilities in existence, an owner merely needed to provide a fairly safe and clean environment for the small number of people looking to store their belongings. Over the years the number of available units has grown, as well as the number of people needing storage. Today, there are nearly 50,000 self storage facilities in the U.S. alone. Therefore, the savvy customers have developed much higher expectations, making marketing in the self storage industry a vital tool.Self storage marketing is the promotion of your self storage business. Self storage marketing is usually always centered on the customer. A recent industry study showed that the reasons people need self storage are that, 44% are moving, 34% don’t have enough space and 15% are people with business needs. Self storage businesses determine what the customers needs are, and implements them into their self storage properties.A well-known analyst and marketer has divided marketing into four general sets of activities that are common in any business. These activities have become universally recognized as the “Four P’s”, and are often referred to as the Marketing Mix..Product: […]

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