Have you ever heard of spam? Of course you have, we all get it and we all delete it. It can be annoying, but the truth is that it does work. The more emails that go out the better the return. However, for us average marketers permission based emailing can be more effective because it can generate leads that are much more responsive.The average person gets over 300 email a week, and about 60 percent of them are spam! So if you are an email marketer what can you do? One solution is through permission based email marketing.What does effective permission email marketing involve? First you must get the permission of the customer. You can do this by using a double opt in technique which requires them to click on a link in an email which is sent to them right after they complete a registration form. This means that the recipient has expressed an interest in receiving emails from you, the sender. Of course the subscriber is also given the opportunity to unsubscribe at anytime.The goal of email marketing should be to attract interest and build a desire for your product or services. It is still one of […]

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