Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of dot-com and brick and mortar strategies; non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate level courses in e-commerce.

Author: Brad Kleindl
Hardcover:  448 pages
Company: South-Western College Pub  (2002-09-25)
ISBN: 032417893X
List Price: $124.95
Amazon Price: $40.00
Used Price: $35.00

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