March 12, 2008
Streetwise Marketing
For any company, proper marketing of their products is very important. However, note that if your company often develops new products and services, then a marketing plan is not required in the research and development phase of the products. Streetwise marketing is completely planned on direct response. This includes crafting of different 0Offers0, then packaging of catch-lines in such away so as to attract a lot of consumers.
Streetwise marketing requires pretty much the same skills as those required for the internet marketer today who writes and presents e-mails, blogs, static web pages and other web-related and multiple-media-related avenues (based upon street knowledge: what works now and what doesn0t on the Internet) to sell products effectively. To have such streetwise marketing plans, it is necessary to craft an overview with positioning statements. Consider these points of focus for your streetwise marketing plans:
1) Streetwise marketing plans include important strategies for specific services or products. It is has been observed that these plans have more relevance than budget numbers. In such plans, one must add some specifications regarding particular products that are different from your other products. Streetwise marketing plans must include the most important parts such as projected sales, costs and profit […]
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